Our top tips for optimising transport

We have learned an important lesson for transport optimisation that we would like to pass on to you.
André Lundberg

Posted

30. June 2023

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Table of contents

Long invoices, hidden fees and lack of overview are just a few of the many things that make freight and logistics confusing. This often also puts a stop to your transport optimisation.

 

Over 80 years of experience in freight and logistics has taught us many things, but there is one transport optimisation tip in particular that we want to pass on to you:  Be honest with yourself and appreciate the soft values.

Quality matters more than price

It can be hard not to be blinded by prices when looking for savings on freight agreements. So remember to be honest with yourself when comparing carriers and don't always put price first.

 

We often see a correlation between more expensive freight quotes and better service and shorter transport times. Price is important, but the right carrier can take your logistics (and competitiveness) to the next level.

 

For example, consider the administrative costs of having multiple carriers instead of centralising all freight with one or a few carriers.

Remember the soft values

We have compiled a list of soft values that are important for you to consider when choosing a shipping agreement. 

  • Transit time
  • Frequency of departure
  • Own material
  • Track & Trace
  • Booking deadline
  • Booking flow
  • Own office or agent
  • Customer service
  • Loading/unloading
  • One or more carriers
  • IT
  • One-stop-shop or specialists
  • Relationship
  • Complaints
  • CSR

We elaborate on each point in the following.

Transit time

How long should your customers expect delivery to take?

Frequency of departure

How often does the carrier send shipments? For example, some carriers have daily departures to Germany, while others only offer 2-3 times a week.

Own material

For example, does the carrier have their own vehicles or do they resell your shipments?

Track & Trace

If the carrier offers track & trace, it saves you time when you need to find out where your shipments are. It's also something your customers appreciate, so they can follow the parcel without having to contact customer service.

Booking deadline

What does it mean that you can "produce" an order until 6pm instead of 4pm?

Booking flow

Is the carrier connected to booking systems such as Webshipper, Shipmondo or Consignor? How is the document flow?

Own office or agent?

Does the carrier use agent networks or is it their own people located around the world?

Customer service

Is "One point entry" offered or is communication with the carrier via customer service?

Loading/unloading

Can the carrier's drivers load/unload the goods themselves?

One or more carriers?

How much time is spent managing multiple carriers versus consolidating it into fewer carriers?

IT

Integrations, Automatic POD (Proof Of Delivery), Booking, EDI, etc.

One-stop shop or specialists?

Do you need one carrier to cover all your markets or do you value specialists in the simple markets?

Relationship

Good relationships with your carriers are important. Your carriers are important suppliers, so the chemistry must also be in place.

Complaints

What is the claims process like? Smooth or lengthy? 

CSR

Do their values align with yours in terms of CSR, for example?

To sum up

Of course, it's entirely up to you what you value most. What we can see from our data is that choosing a carrier based on quality instead of price can often take your logistics to a much higher level.

André Lundberg is CEO and Co-Founder of FreightSolution with over 13 years of experience in freight and logistics. He is a trained freight forwarder and has worked as both a freight buyer and freight seller. He therefore knows the industry and the challenges it faces from both sides of the desk. Every day, he hears about the freight market from logistics managers, carriers and partners. But he is also the one who has his nose deepest in our data, which covers freight costs across more than 220 carriers and 16 countries. He therefore always knows what is happening in the market. André regularly gives presentations both internally and externally. He has given presentations at Erhvervshus Holstebro, Erhvervsrådet Herning & Ikast-Brande and to students on the dispatcher training programme.